It’s time for companies to break out of the confines of traditional advertising and step into the new dawn of pull marketing. The fact is consumers no longer consume media in a linear fashion like watching TV, reading the New York Times or opening their overly cluttered mailboxes. The new age of media consumption requires entirely new disciplines and mindsets.
While media consumption is undergoing a radical transformation, agencies are still beholden to their antiquated practices of primetime television, outdoor billboards and drive time radio. Its gotten so bad that Madison avenue isn’t even on Madison avenue anymore! And the noise they hear is the collective wisdom of social network marketing passing them by.
AboutFaceDigital is a new kind of advertising agency singularly focused on Facebook marketing. Facebook’s features lend themselves particularly well for viral marketing. We believe this is the future of advertising and we intend to lead companies into the brave new world of social networking.
Don’t just take our word for it. See what Forrester Research has to say about the state of marketing agencies in their report titled, “Help Wanted: 21st Century Agency; Firms With A Vested Interest In Traditional Media Models Need Not Apply.”
